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The Responsible Company recounts their 40 years experience at Patagonia to articulate the elements of responsible business. The book is published by Patagonia, and shows companies how to thread their way through the economic sea change and how to slow the drift towards ecological bankruptcy. Ultimately it's simple - reduce the environmental footprint, make legitimate products that last, reclaim deep knowledge of your business and it's supply change in order to make the most of any opportunities in the years to come and earn the trust (and business) of consumers by treating your workers, customers and communities with respect.