The "merino effect" is a extraordinary phenomenon - if you're not sure what we're talking about, it's that feeling you get when you slip on a pair of merino socks. There is a 110% chance that these bad boys will sweep you right off your feet.
It's hard to believe that nature has provided us with a pair of socks so wonderful - yet here they are, with more than just warmth to offer. It's mind blowing right?! Not only is merino wool super soft, it is equipped to carefully manage breathability, excess moisture and temperature regulation to ensure that you stay comfortable. The clever, anatomical fit provides cushioning and support in the areas that need it the most - so that your feet don't feel beaten up at the end of a long day.
It's possible that you're thinking that these socks can't get any better, but hold on to your hats - because those super skilled merino sheep have mastered the art of odour resistance - which means that your socks won't retain odour, so that you can slip a few extra days in between washes!